Suzanne Chadwick, Director of Employer Brand (APAC), discusses brand ambassadors, your most undervalued employer brand resource.

Scroll down for the complete text.

Employer brand ambassadors: empower the team to share their best stories

Let’s talk Employer Brand Ambassadors. 

Whenever we do a strategy with a client this is one of the key things we look at.  It’s like anything – before we buy we look for real reviews by real people and a job is no different.  We all know that the career site and website will give us the formal information we’re looking for about the company but having stories from employees is where the impact is.

It’s not – I love working for this business type statements, it the real stories like “I’ve been in the organisation for 10 years.  I started as an onsite manager, managed large teams and then did a job swap that was facilitated by my manager who genuinely cared that I was happy and challenged in my role. Getting to work with global brands, have flexible working, work from home with colleagues and clients that span Australia, Asia, the US and UK is amazing and I can honestly say that it’s been an amazing ride and I have an incredible leadership team that supports me not just as a professional but as a person with ambition a mum, wife, creative being.  That’s what makes the organisation I work for different.”

Those are the stories you want.  The real stories of people who have experienced great leadership, great opportunities, supportive colleagues and managers. Those are the things that make the difference, because we’re not just looking for more money now – we’re looking for values alignment, great leadership, supportive work environments, flexible working so we can be with our families and more.  I always say to our client – make your employees the heroes of your stories and that will be more powerful that a styled marketing campaign!